Facebook, can it really help business?

Facebook is well known by nearly everyone that uses the internet, even my 72year old mother her is using it to upload photos to share with me and her grand children. However, the question is; Is Facebook any use for online business? Well the simple answer is, yes it is. Why? Because it gives you the oppotunity to share your business with over 175,000,000 Facebook users.
How do you use Facebook to promote your online business? Well, in much the same way as you would use a blog, well the layout is the same and you can direct key word links to pages on your website. There is another aspect to Facebook too. You can now use Facebook in a similar way to PPC on Google and Yahoo, paying them each time your advert is shown the advantage to Facebook is that you can pick sex, age, location you want the advert to reach, this is marketing to a specific target audience with no hassel any good marketer should be interested in that.