Monday, February 23, 2009

Life after Google

Is there a life after Google, well I guess we will have to wait and see in the meantime though people are begining to use other methods by which to carry out searches on the internet and I am not just talking about other search engines I am also talking about bookmarking and social networking sites. If you are looking for new ways to get visitors to your website you have to be looking at social bookmarketing and social networking in order to get the widest possible audience, we shall look at this a lttle later.
In the UK Google lead the way with 80% of internet users using Google as their main search engine. So does this mean that we shoul only be worried about our websites positions with Google? Well, without doubt if you are seeking to market your website you should always be looking to get better positions on Google, but do not neglect these other search engines as it is possible that you can double even trebel your websites traffic by looking at other search engines.
To make the point, we had a client who was getting around 300 hits a day via search engines after having carried out some onsite optomisation and built a number of forum links we had doubled the amount of traffic comming to the website to 600 hits a day. Now when we looked at the data what we saw surprised us the search engine that had brought the most traffic was a search engine called 'Search'. We had not heard of this search engine prior to working with this website and what this proved to us was that you can generate a lot of new business through other search engines and not just Google.
A good SEO campaign really can only start if you can get some stats for the website before you start, why? Because you then have the ability to show your client that figures (number of hits) have increased whilst they have been using your services.

No comments:

Post a Comment