What is SEO?

OK, so we talk about SEO (search engine optomisation) a lot, or at least I do with my clients and I'm hoping in turn that those who are viewing my posts are involved in some way with SEO. SEO search engine optomisation, the idea is that you get more traffic to your website via search engines. Why is it important to look at search engines? Because nearly everybody in the world is using them!!
So if we know that search engines are important what are we going to do to make sure our website is number 1 for its key terms? Ha, ha, ha!! Let's not fool ourselfs, if you have just launced a website selling mobile phones do you really think any SEO company is going to get you number 1 for the key term mobile? Well if you do you need to take a deep breath and re-think your marketing campaign. Why??? Well here is the simple answer, for the last 10 years there have been websites set up to sell mobile phones, these websites are 10 years ahead of your brand new website!
Ok, that's the reality check, now here's the good news. There are 1000's of key terms that people type into search engines each and every second of the day and what we need to do is find the right key terms that we can build your business and your website upon.
Google is God! Every website should be ranking on page 1 of Google for its key terms! IMPOSSIBLE!! How can every website rank in the top 10 of Google for its key terms? Think about it, how many websites are there selling Kitchens, can they all be on page 1 (top 10) of Google? No, they can not. 80% of people from the UK will use Google this is an important fact. A good SEO campaign needs to include how the website will be promoted on Google but do not think that Google is the only place that you can improve website's traffic.
Ther were a recorded 165,745,689 internet users and this figure is increasing every day, so what if your not on Google there is still an estimated 33,150,000 people that are not using Google. Are these people not worth reaching? And of the Google users, are they just using Google? Of course not. People are getting more sophicicated with their searches on the internet and this includes using more than search engines, we will leave that for another day, so don't be fooled into thinking that if your not top of Google you cannot generate more business for your website.
I have recently had a client that had double the traffic to his website via search engines, however most of these unique visitors came via a search engine called Search. Have you heard of them? Well I hadn't either but this search engine had increased their unique visitors by 65%. So there you have it there is life before and after Google.