2 Styles of link building

Firstly let me lay out the two style of links you can build and then we will cover the 5 different sources from which you can build these links from to increase traffic to your website. Please, if any of you reading this feel you would like to ammend or add anything I would greatly appreachiate it, as I claim only to know so much and after all what is the internet if not a tool for learning and gaining valuable input from others.

Here is the first style of link one can build www.naturallinkbuilding.co.uk you will see I have used the url (the url is address of the website you are linking to) as the link. This is a very natural way to build links for instance if you like a website and you recommend your friend to use it you would normally forward the url to them.

The second style of link building is to use key terms in the anchor text of the link for instance bespoke SEO (you will see 'bespoke seo'. this is the key term, you may have many different key terms) now if you click on this link you will find that it still takes you to www.naturallinkbuilding.co.uk. What is the purpose of building links this way? The purpose of building links this way is that search engines pick up the key terms in the links and so the more you build the higher positions you will get on search engines for the key terms (well, that's the principle). However bare in mind that when you are marketing your website using links you should be hoping for a certain amount of direct traffic from those links, not just using the links to gain positions on the search engines.